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AI Lead Magnet Apps

Gated PDFs attract low-intent leads and start decaying the day they ship. Interactive tools qualify intent at the point of capture — and keep working after launch.

A static download gets opened once, if at all. An app gets used — and every input tells you who the lead is, what they need, and how ready they are to buy. The tool does the qualifying before sales ever picks up the phone.

What we build

  • 01

    Cost & ROI calculators

    Prospects model their own savings; you capture the inputs that reveal budget and urgency.

  • 02

    Report generators

    A few answers in, a tailored branded report out. Worth an email address, every time.

  • 03

    Competitor & market analysis

    Pull live data into a comparison the prospect can't get anywhere else.

  • 04

    Document builder

    High-volume, high-intent capture for talent, HR, and careers audiences.

  • 05

    Graders, audits & scorecards

    Hand over a benchmark score, gate the full breakdown behind the email.

  • 06

    Configurators & recommenders

    Let prospects self-select a plan, package, or product, and tell you what they picked.

What we deliver

  • Concept, scope, and conversion design — built around the intent signal you actually want to capture
  • Production build on your domain, in your brand
  • Lead routing into CRM with enrichment and qualification scoring

How it works

  1. 01

    Scope

    We pick the one tool that fits your funnel and the data you need to qualify a lead.

  2. 02

    Build

    Designed, built, and shipped on your domain in around 30 days.

  3. 03

    Route

    Every submission flows into your CRM, enriched and scored, ready for sales.

Why apps beat downloads

  • A PDF is read once and forgotten. An app gets used repeatedly — and shared.

  • A download captures a contact. An app captures intent: budget, timeline, the problem in their words.

  • Static assets age. AI-native tools pull live data and stay current without a rewrite.

FAQ

The questions buyers actually ask.

Direct answers for teams deciding whether a lead magnet app belongs on the shortlist.

What counts as a lead magnet app?

Interactive tools — calculators, audits, generators — that earn an email and qualify intent without a static download.

How is this different from a gated PDF?

A PDF captures contact details. An app captures contact details plus the inputs that tell your team how to sell.

How fast can we launch?

Most teams ship a first version within 30 days. The asset compounds after it goes live.

Does it work with our CRM?

Yes. Submissions route into HubSpot, Salesforce, or whatever you run — enriched and scored on the way in.

Do we own it?

Yes. It's built on your domain and handed to you.

Where do the ideas come from?

Usually the audit. We pick the tool that closes a real gap in your funnel, not the one that's easiest to build.

Talk to us

Request your audit. We'll take it from there.

We review your stack, ask the questions that matter, and map exactly where to start. You leave with a clear first step.

Dot, the Boring Magic AI marketing operator

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