Writing

What’s actually working in AI marketing.

Practical articles on measurement, channel strategy and execution. No predictions, no thought leadership — just the mechanisms, with the trade-offs left in.

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A marketing lead reading through the week’s notes

Latest

Marketing funnel automation: a stage-by-stage guide to building a connected system.

8 July 2026Automation

Most funnel automation implementations stall because they treat three distinct stages as one system. This guide builds automation stage by stage — TOFU, MOFU and BOFU — with the connective layer that makes data travel between them.

Read the article→

Conversion by stage

Where the funnel leaks

Sources
Web forms
CRM
Email
Ad platforms

The gap is between stages, not inside them

Everything else.

The eight before it, most recent first, and the full archive underneath.

Inbound · live

00:04

Visitor13:42
Third visit to pricing. Requested a callback.
Automation13:42
Scored 84. Routed to the account owner with page history attached.
Owner13:43
Calling now.

4 July 2026Automation

Inbound marketing automation: how to wire automation into an inbound engine.

Inbound works when visitors raise their hand. Automation works when it responds instantly, qualifies accurately and routes the right leads to the right next step. Here is how to wire the two together without losing what makes inbound effective.

One source, four surfaces

01
Carousel
LinkedIn
02
Newsletter
Email
03
Comparison
WebSEO
04
Clips
Social

Adapted per channel, scheduled once

2 July 2026Content

Content marketing automation: distribution and repurposing without the slop.

The leverage in content automation is not generating more content — it is making every piece you publish work harder. The operational layer: automated distribution, channel-adapted repurposing, and scheduling that compounds reach without compounding effort.

Ranked by return

01Abandoned cartBuild
02Lead nurture + scoringBuild
03Trial to paidBuild
04Everything elseLater

Five workflows carry most of the revenue

30 June 2026Automation

Marketing automation workflows that compound: the short list ranked by ROI.

Most teams build too many workflows and maintain too few. These five — abandoned cart, lead nurture with scoring, trial-to-paid onboarding, win-back and post-purchase — drive the majority of automation revenue. How to rank, build and compound them.

Decision framework

Tool	Self-host	Cost at scale
Zapier	No	High
n8n	Yes	Low
Make	No	Middle

Pick on technical capacity, not features

24 June 2026Tooling

Zapier vs n8n vs Make: the honest guide for marketing and ops teams.

A mechanism-first comparison of the three tools that handle most workflow and API integration work — what each does well, where the pricing maths changes at volume, and a decision framework based on your team’s actual technical capacity.

Citation audit

Existing pages only

01ChatGPTCited
02PerplexityCited
03GeminiAbsent

No new articles required

21 June 2026AI search

How to get your existing content cited by AI engines.

Google rankings no longer predict where AI answers source from. The step-by-step process for auditing your GEO score, closing the gaps and getting your existing pages cited by ChatGPT, Perplexity and Gemini — without writing a single new article.

Voice agent · live

00:11

Caller09:20
My delivery was due yesterday and it is still not here.
Agent09:20
I can reroute for Saturday or refund the shipping now — which works?
Caller09:21
Saturday works, thanks.

Triage yes. Renegotiation never.

19 June 2026Operations

AI voice agents for operations: where they work and where they fail.

A clear-eyed look at what AI voice agents actually do well in operations — inbound triage, qualification, booking — and the calls you should never hand them.

Share of voice

Citation rate by engine

Sources
ChatGPT
Perplexity
Claude
AI Overviews

Benchmarks that say whether that is good

17 June 2026AI search

How to track GEO visibility for B2B SaaS.

Manual prompt testing, a tracking spreadsheet and a Python script to monitor your citation rate across ChatGPT, Perplexity, Claude and Google AI Overviews — plus the benchmarks that tell you whether what you’re seeing is good.

Impressions vs clicks

Impressions

14.2k

Click rate

0.4%

Zero-click is the correct result, not a fault

17 June 2026AI search

AEO and GEO impressions but no clicks: why it happens and how to fix it.

Ranking for GEO and AEO queries earns impressions by design — and zero clicks, also by design. Why the zero-click outcome is the correct result of AEO done right, and the four moves that turn an impression audience into website visits.

The archive.

14 earlier pieces, on automation, search and the systems underneath them.

16 June 2026AI search

How do AI engines decide what to cite?

ChatGPT, Perplexity, and Google AI Overviews each select sources differently, and the overlap between them is smaller than most marketers assume. Here is the mechanism behind AI citations and what you can actually influence.

8 min read→

15 June 2026Platform comparison

Marketing automation platform comparison 2026: which one fits your stack

A neutral, use-case-first breakdown of the main marketing automation platforms in 2026 — what each is built for, where each falls short, and how to pick one without a six-month re-platform regret.

9 min read→

14 June 2026AI agents

What is the agentic framework?

A plain-language breakdown of what makes a system agentic — the four layers every agent needs, how multi-agent orchestration works, and what the shift actually means for teams building on AI.

8 min read→

13 June 2026Strategy

Marketing automation strategy: the framework that makes it compound

The definitive framework for a marketing automation strategy — what it is, how to build one from scratch, the right sequence of automations, where AI fits in 2026, and how to avoid the tool sprawl that defeats most teams.

11 min read→

12 June 2026B2B

B2B marketing automation examples: six workflows that move pipeline

Six named B2B automation workflows — speed-to-lead routing, scoring and nurture, SDR handoff, lifecycle triggers, account-based plays, and closed-lost recycling — with the trigger, the action, and the AI layer for each.

8 min read→

10 June 2026Marketing ops

Marketing automation implementation: a realistic timeline

What a real implementation looks like week by week — the four phases, the data traps that extend timelines, and the embed stage that separates a working system from software nobody maintains.

9 min read→

9 June 2026Marketing ops

How to actually measure marketing automation ROI

The ROI formula, the attribution traps that inflate most calculations, a worked example with honest cost accounting, and realistic payback expectations for year one and year two.

8 min read→

8 June 2026AI search

What is GEO and AEO? A plain-English guide for marketers

Generative engine optimization and answer engine optimization are not the same thing — and neither is the same as SEO. Here is what each term actually means, how they differ, and what marketers need to do about them.

8 min read→

7 June 2026Marketing ops

CRM vs marketing automation: what each does and which to set up first

A CRM stores relationship data. Marketing automation executes behavior-triggered sequences. They solve different problems — but most B2B teams eventually need both. Here is how to tell them apart, where they overlap, and what to build first.

8 min read→

4 June 2026Lead management

Lead scoring and nurture implementation: a step-by-step guide

How to build a B2B lead scoring model and a 90-day nurture sequence that moves pipeline — with specific point values, score thresholds, and a cadence framework you can implement this week.

9 min read→

3 June 2026Ecommerce

Ecommerce marketing automation: the flows that actually compound

A practical guide to the marketing automation flows that drive revenue for ecommerce and DTC brands — abandoned cart, post-purchase, win-back, RFM segmentation — and where AI improves on rules-based logic.

8 min read→

3 June 2026SaaS

SaaS marketing automation: the five workflows that move revenue

A practical guide to the marketing automation workflows that matter for SaaS — trial nurture, PQL scoring, onboarding activation, churn-risk triggers, and expansion plays — with a clear view of where AI adds value at each stage.

9 min read→

2 June 2026AI marketing

What an AI marketing agency actually does differently

Most "AI marketing agencies" are traditional shops with ChatGPT bolted on. Here is what genuine AI-native execution looks like — and how to tell the difference before you sign.

6 min read→

1 June 2026Ad creative

How to scale ad creative production without quality loss

A practical operating model for performance teams that need 50+ variants a week without burning brand trust or test velocity.

7 min read→