What we track
Prompt set
The real questions your buyers ask — monitored across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
AI Search Visibility (GEO & AEO)
Your buyers are asking AI who to shortlist. You're probably not in the answer.
Not just Google anymore. They ask ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews to shortlist vendors, compare options, and answer the questions that used to start on a results page.
If those systems don't know your brand, you're not on the list — and you never see the traffic you lost. AI search visibility is the work of becoming the answer these engines cite.
How it works
How AI search visibility works.
AI engines don't rank ten blue links. They assemble an answer from sources they trust. We work the inputs that decide whether you're one of them:
Entities
Who you are in the category
Making sure engines understand who you are, what you do, and how you fit your category.
Citations & authority
Sources engines actually trust
Earning references in the places these models draw on: your own structured content, plus credible third-party sources.
Answer-ready structure
Content engines can quote cleanly
Definitions, FAQs, comparison tables, and schema that let an engine quote you without mangling the answer.
Coverage & freshness
Questions stay answered
Keeping the questions your buyers ask answered accurately, where engines look for them.
What we deliver
From baseline to citations you can measure.
AI search discoverability audit and baseline
Where you're cited today across ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, and where competitors are taking the answer instead.
Entity and citation optimization
Knowledge-graph presence, structured data, and the authority signals that get you referenced.
Answer-ready content
FAQs, definitions, and comparison content built to be quoted, coordinated with your SEO content so one effort feeds both.
Off-site presence
Genuine participation in the sources engines cite — industry sites, communities, review platforms — done honestly.
Measurement
Ongoing citation and share-of-voice tracking, so you see movement instead of guessing.
How we measure it
A prompt set, not a vague visibility score.
We track a prompt set — the real questions your buyers ask — across the major engines, and report how often you appear, how you're described, and where a competitor is cited instead. That's your AI share of voice.
It replaces the “is this even working?” guesswork most teams are stuck with. You get a baseline, then movement against it — not a vague score.
How we report
Share of voice
How often you appear, how you're described, and where a competitor is cited instead. Baseline first, then movement.
Typical timeline
1 qtr → 2–3 qtrs
Early citation gains often appear within a quarter as entity and content work lands. Authority compounds over two to three quarters.
Honest scope
What we won't do.
This space is full of guarantees nobody can keep, so it's worth being clear.
We won't promise a permanent ChatGPT ranking.
No one controls these systems' outputs. Be wary of anyone who says otherwise.
We won't run fake accounts or astroturf communities.
It's a reputational risk, and the engines are getting better at discounting it.
What we do is raise the probability you're cited — honestly, and measurably. With sophisticated buyers, that restraint is the point.
Who this is for
Teams whose buyers already shortlist in AI.
B2B SaaS & services
Buyers research in AI before they fill in a form
Primarily Series A–C SaaS — whose buyers shortlist vendors in ChatGPT and Perplexity long before they hit your site.
Considered purchase
Being the cited answer wins the shortlist
Legal, energy, financial services, and e-commerce among them — categories where the AI answer is the first filter.
Shifting discovery
Organic traffic you can't see slipping away
Teams watching discovery shift from search results to AI answers, with no plan for the part they can't measure.
Industries we work in
B2B SaaSB2B servicesLegalEnergyFinancial servicesE-commerce
SEO coordination
How this fits with SEO.
AI search visibility doesn't replace SEO — it shares a foundation. Content that's well-structured, authoritative, and genuinely useful both ranks in Google and gets cited by AI. We coordinate this work with SEO Content Production so a single content effort earns visibility on both surfaces.
SEO Content Production →Most engagements start with the AI Growth Audit & Roadmap — we baseline where you stand before scoping the work.
Terminology
The acronyms, in plain terms.
The space is drowning in labels. They mostly describe the same goal.
- GEO — Generative Engine Optimization: getting your brand surfaced and cited inside AI-generated answers.
- AEO — Answer Engine Optimization: structuring your content so an engine can lift a clean, direct answer from it.
- AI search visibility / generative search visibility / AIO: the same objective under different names.
We treat them as one discipline: be the source AI answers are built from.
FAQ
The questions buyers actually ask.
Direct answers for teams deciding whether AI search visibility belongs on the shortlist.
What is AI search visibility in plain terms?
It's your likelihood of being surfaced and cited when people ask AI systems about your category — and how accurately you're described when you are.
What's the difference between GEO and AEO?
GEO is about being cited inside AI-generated answers. AEO is about structuring content so an engine can extract a clean answer from it. In practice they're done together.
Can this replace SEO?
No. It complements SEO and shares the same foundation. Search results and AI answers influence each other, so strong content earns both.
Can you guarantee my brand ranks in ChatGPT?
No — and be cautious of anyone who does. No one controls these systems' outputs. We move the inputs that raise your odds of being cited, and we measure the result.
How do you measure it?
With a tracked prompt set across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. We report how often you're cited, how you're described, and where competitors are cited instead.
How long until we see results?
Early citation gains often appear within a quarter as the entity and content work lands. Authority compounds over two to three quarters.
Do you use Reddit and forums?
Where genuine participation adds value and engines cite those sources, yes. We don't run fake accounts or manipulate votes — it's a risk to your brand, not a strategy.
Which engines do you optimise for?
The ones your buyers actually use — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — plus emerging answer engines as they start to matter.
Talk to us
Request your audit. We'll take it from there.
We review your stack, ask the questions that matter, and map exactly where to start. You leave with a clear first step.
