Content hub
400% organic traffic growth
Content production automated and remixed across formats. One strategy, multiplied across channels without adding headcount.
SEO content production
Publish consistently. Rank for buyer intent. Tie every page to pipeline.
Most teams don't have a content problem. They have a consistency problem, a buyer-intent problem, and a “none of this is tied to pipeline” problem. We run a content engine that fixes all three.
AI handles the volume. Humans handle the judgement.
What we deliver
A system, not a stack of posts.
Foundation, cadence, AI-readiness, and measurement — wired together so content compounds instead of rotting.
Foundation
Architecture before volume
- Keyword maps tied to your service, solution, and competitor clusters
- Cornerstone pages, comparison pages, and supporting posts in a planned topic architecture
- On-page SEO on every page: titles, metadata, schema, and internal linking
Ongoing
Cadence that compounds
- A predictable monthly publishing cadence scaled to your cluster and goals
- Monthly content refresh and internal-linking updates so older pages keep compounding instead of decaying
- Reporting tied to rankings, organic traffic, query coverage, and content-assisted pipeline
AI-ready
Quotable, not just rankable
- Clear definitions, structured answers, and original proof points AI engines can cite
- FAQ blocks, schema markup, and page structure built for AI Overviews and answer engines
- Content engineered for both blue links and ChatGPT, Claude, and Perplexity
Measured
Numbers you already track
- Keyword positions and difficulty movement in SEMrush
- Organic traffic growth and query coverage from Google Search Console
- AI search visibility — citations and brand mentions across ChatGPT, Claude, Perplexity, and Google AI Overviews
- Content-assisted leads and opportunities — not just pageviews
Proof
Content engines we've shipped. Results that held.
GEO fundamentals
Search visibility built from zero
An education platform competing in a crowded vertical with no existing content engine. We built the answer architecture from scratch. No paid spend.
Who this is for
Teams ready to stop buying content by the piece.
B2B SaaS & services
Teams that need consistency without a full content hire
Primarily Series A–C SaaS — publishing on a cadence without hiring and managing an entire content team.
Revenue leaders
Heads of marketing, growth, and revenue
Currently stitching together a freelance writer, an SEO contractor, and a backlink vendor — and getting fragmented results.
Burned by cheap AI
Teams that tried volume and got nothing
Content that failed to rank, or sounded like it could have come from anyone. You need proof, not volume for its own sake.
Industries we work in
B2B SaaSB2B servicesFinanceLegalReal estateHome services
The engine
A freelancer writes pieces. We run a system.
Map → Brief → Draft → Edit → Publish & link → Refresh ↺
- 01
Map
We pull your Google Search Console and SEMrush data, map demand to your service clusters, and prioritise terms you can realistically win now — not head terms you'll lose to incumbents for two years.
- 02
Brief
Every piece gets a structured brief: target term, search intent, angle, internal links, and the proof points only your team has.
- 03
Draft
AI produces the first draft against the brief, fast and at volume, so the blank page is never the bottleneck.
- 04
Edit
A human editor shapes the argument, verifies every claim, adds a point of view, and removes anything generic. Nothing ships unreviewed.
- 05
Publish & link
We ship with clean on-page SEO and wire each new page into your internal-linking graph so authority flows where it should.
- 06
Refresh
We measure, update, and re-optimise. Pages compound; they don't rot.
How we use AI
AI handles the volume. Humans handle the judgement.
AI drafts, expands outlines, and clears the blank page, which lets us publish at a cadence a human-only team can't match. Editors do the part that decides whether content ranks and converts: the angle, the claims, the proof, the point of view.
We don't publish unreviewed AI text, and we won't pretend a model can replace someone who understands your buyer. With sophisticated buyers, that honesty is the point — overclaiming is how you lose trust.
How we measure it
Honest timelines. Numbers you already track.
Early movement
6–12 wks
Typical window for gains on medium-difficulty terms. We don't promise overnight rankings — nobody honest can.
Publishing cadence
Monthly
A predictable rhythm of new pages and refreshes. We scale to the cluster and your goals, not a word count.
Compounding curve
2–3 qtrs
When traffic and query coverage really start to stack. Pages improve each refresh cycle.
AI search
Search isn't only Google anymore.
Your buyers ask ChatGPT, Claude, Perplexity, and Google AI Overviews — and those engines cite a different kind of content: clear definitions, structured answers, original data, and diagrams.
We write so your content is quotable by AI search, not just rankable in blue links. If getting cited in AI answers is the priority, that's its own discipline.
AI Search Visibility (GEO & AEO) →FAQ
The questions buyers actually ask.
Direct answers for teams deciding whether a content engine belongs on the shortlist.
Do you only use AI for writing?
No. Editors shape every draft, verify claims, and publish with a clear point of view. AI gets us to a fast first draft; humans decide whether it's good enough to ship.
Is AI-generated content bad for SEO?
No. Google ranks helpful content regardless of how it's produced — it penalises low-effort, unedited content. Our editing and fact-checking step is the difference between content that ranks and content that gets filtered out.
How soon do we see rankings improve?
Early gains usually appear within 6–12 weeks for medium-difficulty terms. The bigger compounding effect builds over two to three quarters.
How is this different from hiring a freelance writer?
A freelancer writes pieces. We run a system: keyword strategy, briefs, editing, on-page SEO, internal linking, and measurement, on a cadence. The output is content that compounds, not a stack of unconnected posts.
How much do you publish per month?
We scale publishing to your cluster and goals rather than to a word count. Refreshes to existing pages are part of the cadence.
Do you write for our industry?
We work across B2B SaaS and services, and into finance, legal, real estate, and home services. The engine adapts to your buyer, your proof, and your level of regulatory scrutiny.
Do you handle technical SEO and backlinks too?
On-page SEO and internal linking are standard. Technical audits and off-page work are scoped separately, and usually start from the AI Growth Audit.
Where do we start?
With the AI Growth Audit & Roadmap. We map your funnel, find where growth is leaking, and hand you a concrete 30-day plan before we write a word.
Talk to us
Request your audit. We'll take it from there.
We review your stack, ask the questions that matter, and map exactly where to start. You leave with a clear first step.
